Gabrio Linari
Growth Marketing, SEO, AI & Strategy
People Managed
Director of SEO Roles
Head of SEO Roles
Site Crawls Launched
Biography
My name is Gabrio Linari; I am Italian and work as Growth Marketing Director for a variety of clients at ROCK SEO, my own company. I work for companies worldwide.
I truly relish connecting with people, training individuals in SEO, understanding business challenges, and leveraging my expertise and having fun while doing it.
For years, I have followed Shaun T’s Insanity workout regimen, and I continue to train daily. True to its name, the workouts were, in fact, extreme.
Work History
Rock SEO: Director & CEO
01/2023 – Present
As the Director and CEO of Rock SEO, I have successfully elevated a SaaS platform’s organic traffic by 25% YoY with a targeted content strategy that streamlined the marketing funnel for better reach and conversion.
Boosted a recruitment client’s sales funnel performance by 14% by analyzing and resolving key conversion bottlenecks. Discover more about synergy between SEOs and developers, executive C-level support and support for HR teams.
Currently working on optimizing content for conversational queries using AI, aiming to revolutionize how users interact with search engines and digital content. ROCKY IV has officially launched.
Straight Line Landscape: Project Director
07/2023 – Present
I lead the Growth Marketing efforts for Straight Line Landscape, a high-profile landscape design client based in the US. Alongside me, I have a talented team consisting of a Content Writer, a Visual Designer, a Developer, a Paid Specialist, and a Social Media expert.
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Assertive Media UK: Head of SEO
05/2024 – 06/2024
As the Head of SEO at Assertive Media UK, I managed a team of 5 SEO professionals of various levels. I implemented a robust management routine and IP, which included regular client reviews and strategic planning sessions. These initiatives improved delivery and client satisfaction. Training the SEO team was the main priority.
Codeless: Director, SEO
01/2023 – 04/2023
At Codeless, a SaaS Content Marketing agency from the US, i was the Director of SEO, directed 2 Content Strategists and led product optimization efforts, which boosted productivity by 25% and achieved 92% client satisfaction.
Additionally, I launched an AI-driven capacity prediction model, enhancing monthly planning accuracy to 75-80%. Learn about effective content strategies and what i can do to recover a SaaS from HCU.
Nav 43: Senior SEO Consultant
07/2022 – 10/2022
During my tenure at NAV43 as a Senior SEO Consultant, I was brought in to support the SEO team with work overflow and process/internal IP development.
I provided great value by understanding and implementing advanced SEO strategies, which resulted in a 50% boost in content strategy effectiveness and a 250% increase in website traffic and rankings. A strong view on technical SEO and internal agency processes was essential.
Housing Anywhere: Head of SEO
04/2021 – 04/2022
As the Head of SEO at Housing Anywhere, a propTech scale-up, I led a content marketing team of 7 that increased article production by 120%, resulting in a 340% boost in peak visitor traffic across IT, ES, and DE markets. My conversion strategies enhanced daily user activations by 220%. Leveraging in-house SEO training and preparing SEO audits tuned to developers was key.
iProspect NL: SEO Strategy Lead
06/2019 – 08/2020
At iProspect NL, I refined SEO processes for a 25-member consultant team, improving efficiency and introducing QA measures that led to a 30% increase in organic revenue. I also led the integration of the SEO and PPC teams, delivering business performance synergy. Additionally, I oversaw international SEO for key multinational accounts and reduced project turnaround by 32%, boosting client satisfaction. Learn about crafting winning digital strategies.
Reflect Digital: Head of SEO
11/2018 – 01/2019
As the Head of SEO at Reflect Digital, I managed a team of 7, including SEO Executives, Technical SEO specialists, an SEO Strategist, and a PR Media Manager. I directed a focused SEO overhaul for a cybersecurity site, resulting in a +20% YoY growth in the US market.
The Search Agency UK: SEO Director
04/2014 – 03/2016
As the SEO Director at The Search Agency UK, I drove substantial client growth in the education, retail, and financial sectors. I managed and upskilled a 5-person SEO team, significantly improving their analytical skills and reducing client churn by 16%.
Flower Beach Resort: SEO Product Owner
10/2010 – 02/2016
At Flower Beach Resort, I achieved a 30% increase in booking conversions by enhancing search and referral traffic with strategic SEO and content efforts. I launched multilingual SEO and PPC campaigns in English, Italian, and German, improving CTR across multiple search engines.
Skills
Self-Growth
AI with Cien Solon
Advanced AI, Co-Pilots, AI agents, LLMs, Advanced Prompting & Strategy
Artificial Intelligence
Introduction to Artificial Intelligence
Generative AI
The Evolution of Thoughtful Online Search
Bing Chat
Streamlining Your Work with Microsoft Bing Chat
Generative AI
What Is Generative AI?
GA4
Google Analytics 4 (GA4) Essential Training
Marketing
Refresher on 2023 Growth Marketing Foundations
Conversational AI
Introduction to Conversational AI
Prompt Engineering
Prompt Engineering: How to Talk to the AIs
Creative Course
The Neuroscience of Strategy and Creative Leadership
HR Course
How to Support Your Employees' Well-Being
What's New
ROCKY IV
A conversational search strategy for engaging customers with natural language.
Learn More about ROCKY IVPodcast - December 2024
Why conversation-led marketing should be prioritized from traditional “Google” SEO.
Listen To PodcastSEO Tips - December 2024
From predictions for 2025 to the impact of AI-driven changes on SEO.
Watch My SEO TipsConsulting Services
Bespoke strategic consulting and growth strategies for your business.
ROCK SEO ServicesTestimonials
October 2024
Gabrio has a sharp mind for strategic elements of SEO, specialising in Technical SEO, site audits, and site information architecture. He generates logical prioritisation plans for sites, relying on multiple years of experience of working with global clients across B2B and B2C, and has background from across all stages of client relationships: tender documents, sales pitches, onboarding, and beyond. When managing teams of people - spanning different levels - he has retained responsibility as the focal point for both client relationships and training and 'upskilling' colleagues.
October 2024
Working with Gabrio is a great experience. As a project manager, he's incredibly professional and organized. His strong SEO strategy skills ensure our projects are not only completed on time but also drive impactful results. I’m grateful to have such a reliable and strategic colleague
October 2024
Working with Gabrio on growth marketing, content strategy, and site audits for Mayple, alongside his work at ROCK SEO, was both productive and insightful. His data-driven approach kept our focus on measurable results, and his clear communication with our clients made complex initiatives more manageable. Gabrio’s strategic thinking was instrumental in helping us reach our clients' goals efficiently.
June 2024
I worked with Gabrio for a month. Participating in weekly meetings led by Gabrio has significantly improved my project management and client handling capabilities. The meetings were well-structured, focusing on clarity and efficiency, which ensured that every team member is aligned with the current project goals and client expectations. Overall, I would highly recommend Gabrio to any team looking to enhance their project delivery, workflow, and client management strategies. These sessions were not just meetings, but learning experiences that foster growth and improvement.
September 2023
I've worked with Gabrio on two SEO projects now so far, and he straight up saved my reputation with a long term client when I was short on time. He came in, worked fast while staying thorough, created a couple analyses of what needs to happen next, then got involved in helping execute. I'm still working with him as I'm writing this, and I hope to work with him for years.
August 2023
Gabrio and I worked in the marketing department together but in different teams. But I really wanted to say a few words as he is such an impressive person, not only because he was such a top sparring partner for many topics professionally, but also because he was just a great person to be with on any occasions personally. This is a rare quality that you should not miss. I have no doubt that he has so many qualities and skill sets to excel in the professional environment (which others already described well). But on top of that, if you are looking for someone who can bring positive energy by motivating and gets motivated by others even in the challenging times, he is the man.
May 2023
Gabrio offered such an incredible consulting session with me and my team, a week ago. He was professional, concise and worked thoroughly through his points and our questions, assisting us in exploring a deeper understanding of reviewing quality CVs, onboarding processes, negotiation phases. He always had a concise answer that helped the team gain a broader understanding of our field. The team thoroughly enjoyed the (although quick) jam-packed consulting session. We learned so much and cannot wait for round two - we highly recommend working with Gabrio.
October 2022
We brought Gabrio to support our SEO team for work overflow and process/internal IP development. He provided great value and really understands SEO strategy. It was a pleasure to work with him and would recommend him for SEO project collaboration!
March 2022
Being both an excellent manager and a mentor, Gabrio is always there for his team. During our meetings, he never failed to bring his positivity and extensive knowledge of SEO to the table, making working with him pure joy. Any time I had questions, Gabrio was quick to respond and demonstrated patience. He provided our team with everything necessary to perform our jobs efficiently, whether it’s a training, useful resource or just a smart tip. He also regularly shared with us his enthusiasm and findings on the latest industry trends by leading weekly SEO catch-ups. Over a relatively short period of time of working with Gabrio, I’ve learnt a great deal and can say for sure that he would be an asset to any team!
March 2022
With over 10 years of experience in SEO, Gabrio is very knowledgeable and confident in his work. He is structured in his approach to work and good with time management– skills essential for technical SEO or managing the entire organic growth team. His passion clearly shows in the way he approaches work and how he is eager and willing to offer training to the wider team. For instance, he set up training on how to use various SEO tools and organised a weekly SEO catch up session to keep the team up to date on news and content marketing tips. He also positively impacted the team in his role as a manager. He approached each situation with a calm head and gave insightful and actionable suggestions on how we could be more productive and grow in our roles.
March 2022
I had an opportunity to work with Gabrio for couple of months. Gabrio is a great SEO Manager with a lot of experience. He always keeps up with latest trends and discovers new tools. Apart from this, he’s also great leader and mentor. Every time I approached to him with questions or problems he was very patient and hands on with them. He also made sure I was keeping up with the SEO world and gave me great recommendations to increase my knowledge. It was a great experience to work with him.
March 2022
I had the opportunity to work with Gabrio for a few months. Gabrio is a hardworking person with a lot of experience and knowledge in SEO. He taught me a lot and it was a pleasure working with him. He makes sure everything works well and analyses any aspect of the work that needs to be done. Moreover, he's always up to date with the latest trends/new tools that are out there and can be used to improve the performance of a company. Not only he's brilliant on his job, but he also knows how to approach people, different cultures and he is always ready to listen and give advice to other team members. I highly recommend Gabrio.
June 2026
I have had a personal one to one SEO course with Gabrio. It has been an interesting training on a real website project. Gabrio is a very good teacher with a lot of experience. It was a pleasure studying with him !